Fortunyx vs Klaviyo
Klaviyo is a powerful email and SMS marketing platform built for ecommerce, with deep data integration and contact-tier pricing; it has no native CRM pipelines, bookings, invoicing, funnels or phone. Fortunyx includes email and SMS automation with unlimited contacts plus calendars, invoicing, funnels and the AI Employee. Klaviyo wins for ecommerce stores that want best-in-class email deliverability, predictive analytics and a deep Shopify integration. Fortunyx wins for service businesses that want marketing plus the rest of the business in one AU$ subscription.
Side by side
A factual comparison of what each platform offers.
| What you need | Fortunyx | Klaviyo |
|---|---|---|
| What it is | All-in-one CRM, marketing, bookings, payments and AI for small businesses. | Email and SMS marketing platform built for ecommerce, with predictive analytics and deep store integrations; no native CRM, bookings, payments, funnels or phone. |
| Starting price | AU$147/month incl GST, unlimited users and contacts | From ~US$20/month (Email, 500 contacts, 500 emails); SMS billed separately. Contact-tier pricing climbs as your list grows. |
| Team of 3, 5,000 contacts | AU$147/month incl GST | ~US$100/month for 5,000 contacts and 50,000 emails (converted at 24 Sep 2026); SMS add-on; no per-seat model but contact tiers scale quickly. |
| CRM and pipelines | Included, full CRM and pipelines | Not included (marketing-led, no sales pipelines) |
| Email marketing | Included | Core strength, excellent deliverability and segmentation |
| SMS and calls | Included, pay as you go | SMS included (add-on cost); no native calling |
| Booking calendars | Included | Not included |
| Funnels and website builder | Included | Not included (landing pages via integrations) |
| Invoicing and payments | Included | Not included |
| Automations | Included workflows | Core strength, flow builder and predictive triggers |
| AI agent | AI Employee on Growth and above | AI features for content and segmentation; no voice agent |
| Courses and memberships | Included | Not included |
| Support hours and location | Sydney, Mon–Fri 9am–5pm AEST | Global, chat and ticket; US-centric hours |
| Contract terms | Month to month, no lock-in | Monthly or annual; contact-tier based. |
Competitor prices checked on 24 September 2026 on Klaviyo's public pricing page. Indicative only and subject to change. Fortunyx prices include GST; competitor prices are shown as advertised (USD, ex GST), with AUD conversions at the date noted.
Who each suits
Choose Fortunyx if
- You run a service business that needs CRM, bookings, invoicing and SMS in one subscription, not just email.
- You want unlimited contacts on a per-location price rather than paying per contact tier.
- You want GST-inclusive AU$ pricing and Sydney support.
Choose Klaviyo if
- You run an ecommerce store and want best-in-class email deliverability, predictive analytics and a deep Shopify integration.
- Email and SMS marketing is your primary channel and the rest of the business is handled elsewhere.
- You value a large library of ecommerce-specific email templates and flows.
Common questions
Does Klaviyo include a CRM, bookings and invoicing?
No. Klaviyo is built around email and SMS marketing for ecommerce; CRM pipelines, booking calendars, invoicing and payments are not native. Fortunyx includes all of these in the same subscription.
Is Fortunyx as strong on email marketing?
Fortunyx includes full email and SMS marketing with automation workflows. Klaviyo has deeper ecommerce segmentation, predictive analytics and a richer template library, so it wins for ecommerce-led businesses. Fortunyx wins when you want marketing plus CRM, bookings and payments in one login.
How do the prices compare?
Klaviyo starts lower for a small list but contact-tier pricing climbs as you grow, and SMS is billed separately. Fortunyx is AU$147/month incl GST with unlimited users and contacts on one location.
