Fortunyx vs HubSpot
HubSpot Starter looks cheap per seat but charges per user and per hub (Marketing, Sales, Service); Fortunyx has unlimited users and every module in one price. HubSpot wins on enterprise reporting, large sales teams and its integration marketplace. Fortunyx wins for a small team that wants CRM, bookings, payments and SMS in one login in AU$.
Side by side
A factual comparison of what each platform offers.
| What you need | Fortunyx | HubSpot |
|---|---|---|
| What it is | All-in-one CRM, marketing, bookings, payments and AI platform for Australian small businesses. | Enterprise CRM and marketing platform sold in separate hubs (Marketing, Sales, Service). |
| Starting price | AU$147/month incl GST, unlimited users | From ~US$20/seat/month (Starter); most features sit on Professional from ~US$100/seat/month. |
| Team of 3, 5,000 contacts | AU$147/month incl GST (one location, unlimited users and contacts) | ~US$100/seat/month on Professional ≈ AU$435/month for 3 seats (converted at 24 Sep 2026), plus contact-tier costs. |
| CRM and pipelines | Included | Included (Sales Hub) |
| Email marketing | Included | Included (Marketing Hub) |
| SMS and calls | Included, pay as you go | Add-on / limited on lower tiers |
| Booking calendars | Included | Add-on (Meetings) |
| Funnels and website builder | Included | CMS Hub, separate add-on |
| Invoicing and payments | Included | Not core; integrates with third parties |
| Automations | Included workflows | Workflows on Professional+ |
| AI agent | AI Employee on Growth and above | AI features, add-on / per seat |
| Courses and memberships | Included | Not included |
| Support hours and location | Sydney, Mon–Fri 9am–5pm AEST | Global, US-centric hours |
| Contract terms | Month to month, no lock-in, cancel any time | Annual contracts common on Professional/Enterprise; monthly on Starter. |
Competitor prices checked on 24 September 2026 on HubSpot's public pricing page. Indicative only and subject to change. Fortunyx prices include GST; competitor prices are shown as advertised (USD, ex GST), with AUD conversions at the date noted.
Who each suits
Choose Fortunyx if
- You are a small team that wants CRM, bookings, payments and SMS in one login, priced in AU$ incl GST.
- You want unlimited users on one price instead of paying per seat per hub.
- You want local Sydney support during AEST business hours.
Choose HubSpot if
- You are a larger sales team that needs deep enterprise CRM customisation and reporting.
- You rely on HubSpot's integration marketplace and already run separate Marketing, Sales and Service hubs.
- You need advanced workflow governance and enterprise-grade automation.
Common questions
Is Fortunyx cheaper than HubSpot?
For a small team, usually yes. HubSpot Starter is inexpensive for one seat, but the features most businesses want — automation, custom reporting, booking and payments — sit on Professional and Enterprise, billed per seat. Fortunyx bundles them from AU$147/month incl GST with unlimited users.
Does HubSpot include booking calendars and invoicing?
HubSpot has a Meetings add-on for bookings, but invoicing and payments are not core — you typically integrate a third party. Fortunyx includes calendars, invoicing, e-signature and payment links natively.
Can I get local support with HubSpot?
HubSpot support is global and US-centric. Fortunyx offers Sydney-based support, Mon to Fri 9am to 5pm AEST, with same business day priority on Growth and Scale.
