Fortunyx vs ActiveCampaign
ActiveCampaign is excellent email automation with a lighter CRM and no native bookings, payments, funnels or phone; contact-tier pricing climbs quickly. Fortunyx includes email and SMS automation with unlimited contacts plus calendars, invoicing and the AI Employee. ActiveCampaign wins for pure email deliverability tooling, deep ecommerce email segmentation and a large template library.
Side by side
A factual comparison of what each platform offers.
| What you need | Fortunyx | ActiveCampaign |
|---|---|---|
| What it is | All-in-one CRM, marketing, bookings, payments and AI for Australian small businesses. | Email marketing and automation platform with a lighter CRM; no native bookings, payments, funnels or phone. |
| Starting price | AU$147/month incl GST, unlimited users and contacts | From ~US$15/month (Starter, 1,000 contacts, 1 user); Plus ~US$49; Professional ~US$79. |
| Team of 3, 5,000 contacts | AU$147/month incl GST | Plus tier for 5,000 contacts ≈ ~US$75–99/month for 3 users (converted at 24 Sep 2026); contact-tier pricing climbs as your list grows. |
| CRM and pipelines | Included | Lighter CRM included |
| Email marketing | Included | Core strength, excellent deliverability and segmentation |
| SMS and calls | Included | SMS add-on; no native calling |
| Booking calendars | Included | Not included |
| Funnels and website builder | Included | Landing pages included; no full website builder |
| Invoicing and payments | Included | Not included |
| Automations | Included workflows | Core strength, deep visual automations |
| AI agent | AI Employee on Growth and above | AI features, no voice agent |
| Courses and memberships | Included | Not included |
| Support hours and location | Sydney, Mon–Fri 9am–5pm AEST | Global, chat and ticket |
| Contract terms | Month to month, no lock-in | Annual discounts available; tier-based. |
Competitor prices checked on 24 September 2026 on ActiveCampaign's public pricing page. Indicative only and subject to change. Fortunyx prices include GST; competitor prices are shown as advertised (USD, ex GST), with AUD conversions at the date noted.
Who each suits
Choose Fortunyx if
- You want email and SMS automation plus calendars, invoicing and AI in one subscription, not just email.
- You want unlimited contacts on a per-location price rather than paying per contact tier.
- You want GST-inclusive AU$ pricing and Sydney support.
Choose ActiveCampaign if
- You run an ecommerce business that benefits from ActiveCampaign's mature segmentation and large template library.
- You are happy to bolt on a separate bookings, payments and CRM tool.
Common questions
Does ActiveCampaign include bookings and invoicing?
No. ActiveCampaign is built around email and automation; bookings, invoicing and payments are not native. Fortunyx includes calendars, invoicing, e-signature and payment links in the same subscription.
Is Fortunyx as strong on email automation?
Fortunyx includes full email and SMS marketing with automation workflows. ActiveCampaign has deeper, more mature segmentation and a larger template library, so it wins for pure email-led businesses. Fortunyx wins when you want the rest of the business in the same login.
How do the prices compare?
ActiveCampaign Starter starts lower for one user, but contact-tier pricing climbs as your list grows and the automation most people want sits on Plus and above. Fortunyx is AU$147/month incl GST with unlimited users and contacts.
